Everything that exists is conscious, but perhaps some things are words spoken by persons, and in that sense extensions of the speaker, rather than completely independent persons. In this way, it is possible for a brick, concept, emotion, spoken or written word, or any other phenomenon to not have its own personality. Such a phenomenon is a simantic word. It has meaning, and the meaning is put into it by a speaker who speaks it to you, the listener. The speaker knows you and adjusts the meaning of the word so that it means what it means to you. (This paragraph might be clearer after reading Simantism.)
Added 18 November 2020:
By "not have its own personality", I mean that it can be a thing without being a conscious thing. It can be part of the one who speaks it, that is how we ground their existence in the view that all that exists are persons, consciousnesses with preferences and wills. However, while a subject is not a simantic word, the true nature of a subject is. So in that sense, a person can be a simantic word.
Simantic words have a meaning independent of the hearer. They are coined. The Coiners of the universe (the whole of reality, wholeness and reality included), time, matter, the emotions, species of all sorts (biological or not), taxonomies and what instantiate them, and so on, determine much of what a word means. But we individually also understand words in our own way.
A word stands between speaker and listener and connects them. It means something different to both speaker and listener, but substantially the same to both. The consciousness that speaks to us, God, the Speaker, shares our experiences, shares the words we hear from him, although he understands more of what the words mean than we do. So we have direct knowledge of the meaning of our experiences, and we have a good idea of God's understanding of them, through our own understanding, although there is room for error depending on how much we are in tune with him.
As a consequence, those who practice all kinds of religion (or other meaningful pursuits) find themselves being spoken to by God. An entire religion is valid, even if not literally true, because it is a word spoken by God to its adherent. It is possible that a pursuit is not entirely in line with God, but in general, what is beautiful is good, if not necessarily literally true. There are many images of God that we worship, some more, or less, connected with who he is, but only one God who answers our prayers.